Who we are Who we are

Samba Group

Samba Group is an internet group focused on revolutionising the Digital Communication of businesses in Latin America. With a wealth of experience and market knowledge, our companies and solutions are committed to developing the latest technology and applying successful business models to the B2B sector.
More than just a breeding ground for new companies; the Samba Group unites key elements for a victorious journey: market knowledge, team and passion for the client.

Everything issued by the Group carries our DNA:
proactivity, dynamism, flexibility
and a horizontal structure.

We are passionate about entrepreneurship and we focus on resolving real problems. It’s not by chance that the most common phrase spoken among the companies of the Group is “make it happen”.

We truly value those that believe in the dream of creating something that really makes a difference, not least because for any company of the Samba Group, the collaborator is King!

Join us!



Click on the image below and check our history!


  • Gustavo Caetano – CEO Samba Tech
    Has a degree in Marketing from ESPM, has studied Innovation at MIT and Product Management at Silicon Valley together with the founder of Netscape.

    Gustavo has lectured about his experience in events at MIT, ONU and NASDAQ. He has been appointed CEO of the year by PEGN in 2009 and TheNextWeb in 2012. He is also the president of ABStartups.

  • Rodrigo Paolucci – CEO Samba Ads
    Has a degree in Business Administration, former advertiser and specialist in Web 2.0 at USP, has vast knowledge within the field of technology and startups in Brazil.

    Rodrigo has also studied Management Strategy and Product Development at MIT, is guest writer at Admonsters, besides being a co-founder of Samba Tech.

  • Celso Vergeiro – CEO Adstream Samba
    Has a degree in Marketing and Advertising from UNIP and a MBA in Marketing from Madia Marketing School as well as a specialization in Marketing Planning from College of Marin Kentifield, CA.

    Over 20 years experience in Commercial Management and Marketing for TV networks such as Globosat, Record, HBO, Fox and Discovery.